How to Create App Store Screenshots

Your App Store screenshots are often the first impression users have of your app. Great screenshots can significantly increase your download rate. Here's how to create them.

Step 1: Plan Your Screenshots

Before capturing anything, plan which features and screens to showcase:

• Identify your app's top 5 features
• Write compelling headlines for each
• Decide on a visual style and color scheme
• Plan the order to tell a story

Step 2: Capture Your Screenshots

Take screenshots directly from your iPhone or use the iOS Simulator:

Step 3: Design Your Marketing Screenshots

Transform raw screenshots into marketing assets:

1. Add a device frame around your screenshot
2. Create an attractive background (gradient works great)
3. Add a headline that highlights the benefit
4. Optionally add a subtitle for more context
5. Ensure text is readable and contrasts well

Step 4: Export in Correct Dimensions

Make sure your final screenshots match App Store requirements:

• iPhone 6.7": 1290 × 2796 pixels
• iPhone 6.5": 1242 × 2688 pixels
• Export as PNG for best quality

Step 5: Upload to App Store Connect

Upload your screenshots in App Store Connect under App Information → Screenshots. You can upload up to 10 screenshots per device size and localization.